With the improvement of the consumption level of Chinese residents, consumers’ demand for the health attributes of beverages is increasing day by day, especially young consumer groups such as those born in the 90s and 00s pay more attention to quality of life. Excessive sugar intake is a serious hazard to the human body, and sugar-free beverages have emerged.

Recently, a beverage brand “Yuanji Forest” that focuses on the concept of sugar-free, quickly became a “popular Internet celebrity” with its selling point of “0 sugar, 0 calorie, 0 fat”, which aroused the high attention of the market for sugar-free and low-sugar beverages.

Behind the health upgrade of 　　 beverages is the updated iteration of its ingredients, which is clearly displayed on the product “nutrient composition table”. In the sugar family, traditional beverages mainly add white granulated sugar, sucrose, etc., but are now increasingly replaced by new sweeteners such as erythritol.

It is understood that erythritol is currently the only sugar alcohol sweetener produced by microbial fermentation in the world. Because the erythritol molecule is very small and there is no enzyme system that metabolizes erythritol in the human body, when erythritol is absorbed by the small intestine into the blood, it does not provide energy for the body, does not participate in sugar metabolism, and can only pass urine It is discharged, so it is very suitable for diabetics and people who lose weight. In 1997, erythritol was certified by the US FDA as a safe food ingredient, and in 1999 was jointly approved by the World Food and Agriculture Organization and the World Health Organization as a special food sweetener.

Erythritol has become the first choice to replace traditional sugar with its excellent characteristics such as “0 sugar, 0 calories, and 0 fat”. The production and sales volume of erythritol has increased rapidly in recent years.

Sugar-free beverages are highly praised by the market and consumers, and many downstream beverage brands are accelerating their deployment in the sugar-free field. Erythritol plays the role of “behind-the-scenes hero” in the de-saccharification and health upgrade of food and beverages, and future demand may usher in explosive growth.